West Side Stories – Digital Article
The digital layout design for this online article on travelling in West Africa, in an imagined TimeOut travel magazine, reflects the simple typeface, two-tone image treatment, and asymmetrical layout from the print version, conveying authenticity while providing enough negative space to allow the article to breathe and be absorbed easily.
Cocoon – App
The design of these screens for the Cocoon sleep store's app shows both a night mode and light versions, and uses the brand's playful graphic element and complementary typefaces to ensure consistency across their print and environmental output, while also guiding the user through the relevant digital journey to their desired actions.
Sarajevo – Tourism Website
These desktop and digital websites were created as part of the tourism campaign redesign for Bosnia and Herzegovina's Capital Sarajevo. The design is consistent with the wider campaign of emphasising Sarajevo's hidden gems to be discovered, both in the imagery and typography, while ensuring the site is easily navigable through the use of digital and website conventions.
Portfolio Acceleration – Digital Banners
These digital banners were designed for the Portfolio Acceleration team in Pfizer, as part of their new marketing team's branding. The banners were to be used as part of email communications, signatures, and on Teams and other internal social media outlets. The design overall adhered to the brand guidelines and colour palette for the brand, providing consistency and recognition for the brand. The seasonal banner was created as a one off to wish a happy festive season from the team, and so raising the team's profile amongst internal colleagues. The happy holidays banner was then animated after the project.
